Discover Today the 5 benefits of E-commerce for Businesses

The challenge for companies is to adapt to the needs of their customers, a task that has become a constant and dynamic labor in recent years with the internet revolution.

According to the latest report, the number of internet users worldwide has grown significantly, increasing by 1 million every day. These figures are truly remarkable. As stated in the report:

"As of January 2019, there are 5.11 billion unique mobile users worldwide, an increase of 100 million (2 percent) in the past year.

There are 4.39 billion internet users in 2019, an increase of 366 million (9 percent) compared to January 2018.

There are 3.48 billion social media users in 2019, with the global total growing by 288 million (9 percent) from the same period last year.

In January 2019, 3.26 billion people use social media on mobile devices, with a growth of 297 million new users, representing an annual increase of over 10 percent."

And what is the best way to offer your company's products and have the opportunity to sell to these millions of internet users? Through an eCommerce.

So, ultimately, the greatest benefit of having an eCommerce is the possibility of reaching millions of people who can potentially be customers, anywhere in the world.

But... do you want to know what other benefits your company can obtain from an eCommerce? We will tell you about them below!

Why should your company have an e-Commerce?

Even though online commerce continues to grow steadily, many companies are hesitant to move their physical business into the virtual world, or in other words, to add an online store to their brick-and-mortar location.

In practice, not having a website where customers can purchase your company's products translates to "losing money." Let us show you some figures: in Argentina alone, the e-commerce revenue reached $229.76 billion in 2018. In fact, 90% of Argentinians who have registered as internet users have already made at least one purchase on online platforms.

• Still think it's a bad idea to have an eCommerce?

  Let's get down to business. The main benefits of eCommerce for businesses are:

  Guarantees greater reach: By having an online sales platform, you give anyone with an internet connection the opportunity to access your brand's products or services 24/7, whether it's nationally or internationally. This exponentially expands a company's presence and, consequently, increases the chances of boosting sales. Of course, for an eCommerce to be successful, it must have certain characteristics that will make your online business a hit!

  Improves your company's image and generates customer loyalty: It's clear that buying habits are completely different from what they were in previous years, thanks to the advent of online shopping. In fact, having an eCommerce nowadays represents a competitive advantage because, among other things, it shows that your company is up-to-date with new technologies, innovative, and concerned about the comfort of its customers. Since there are still thousands of companies that don't have an online presence, this is an excellent opportunity to stand out from your direct competitors by offering a wide range of products, competitive prices, and various payment options.

  

• Reduces costs: Opening an online store requires a lower investment compared to opening a physical store. Additionally, online advertising is more cost-effective, providing greater reach with less investment. These cost savings give you the opportunity to run effective promotions, highlight discounted products, and create excellent marketing and advertising campaigns. If you need assistance in this area, Signos can help you develop a successful social media and Google campaign and even collaborate in the restructuring of your e-commerce to attract more potential customers. All of this represents a smaller investment than what you would need to open a physical store.

  Obtains more customer information: Online platforms provide businesses with valuable data on customer actions, allowing you to gain a better understanding of your customers. This information enables you to tailor your marketing strategies to reach a segment of customers who are genuinely interested in your products. For example, you can identify the most viewed and best-selling products, as well as demographics such as age and location.

  Allows for personalized customer experiences: By knowing your customers better, you can personalize their online shopping experiences. This includes segmenting email campaigns based on their purchasing history, location, preferences, and more.

  If you have a physical store or sell any type of products, you cannot miss the opportunity to reach millions of internet users who are searching for products to buy. Your business could be exactly what they are looking for.

  If you want to enhance your business and expand into the digital realm, rely on our help! We are a Digital Marketing Agency ready to build your business together.